Distribution Research magazine

Car and Driver is an American car lover magazine. The circulation number is 1.23 million. It is owned by Hearst Magazines, who purchased in 2011. The headquartered is in  New York City, the magazine has been based in Ann Arbor, Michigan for many years.  Some digital distribution methods used by this magazine which is in the same genre as our magazine include many digital markets like Amazon books, Apple books, and Barnes and Noble online website Internet technology enables more effective and efficient direct contact between manufacturers and their ultimate customers. A major form of distribution for Car and Driver is at major drag racing or car related events like car shows. They also distribute hard copies at convenient stores and airports book stores. Since the biggest distribution markets right now are the digital one, Drive-By magazine decided to partner with Amazon books and the Apple book library, but also have hard copies in circulation by still distributing to convenient stores like Publix supermarket and Speedway gas stations.

Comments

Popular posts from this blog

Target Audience Research #1

Marketing Plan

CCR #3