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Target Audience Research #1

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This Car magazine is aimed at anyone interested in cars stereotypically this is 25+ men, but any age and gender could buy these magazines if they are interested in cars. Although men are more likely to read car magazines. Some car magazines are aimed younger readers displaying fast exotic cars while some others are aimed at older readers like classic cars magazines, this magazine is aimed at younger readers. Usually, the targeted audience income level will vary between the middle class and upper middle class, but anyone with any particular interest in cars could  Car and Driver targeted audience is similar to my magazine because it is targeted towards car enthusiast which is someone who loves cars, enjoys buying them, collecting them, working on them, modifying them and anything else that comes to mind. Typically Car enthusiast are men ranging from the age of 18 to 38. Car and Driver marketed their product by social media and their own website, examples are such as their own
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Based on our target audience research and research of similar magazine`s marketing techniques, our magazine, Drive-By, would likely market our product in three different ways. They would be billboards, social media pages, bus stop signs and other advertise-able space. These advertisements would include a simple preview of the magazine by featuring things such as nice cars and beautiful backgrounds such as a tropical location or a snowy mountain. On the advertisement, there would also be the name of our magazine, Drive-By, and a tag to our social media page/other social media pages in order to provide the viewer with the information of where to find the magazine. We use marketing visuals that align with the theme and subject of our magazine. For example, there is an action shot on our billboard of a Lamborghini driving by. We also use things such as a racer front and a clean black/red/blue color scheme. 
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