Marketing Plan

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Based on our target audience research and research of similar magazine`s marketing techniques, our magazine, Drive-By, would likely market our product in three different ways. They would be billboards, social media pages, bus stop signs and other advertise-able space. These advertisements would include a simple preview of the magazine by featuring things such as nice cars and beautiful backgrounds such as a tropical location or a snowy mountain. On the advertisement, there would also be the name of our magazine, Drive-By, and a tag to our social media page/other social media pages in order to provide the viewer with the information of where to find the magazine. We use marketing visuals that align with the theme and subject of our magazine. For example, there is an action shot on our billboard of a Lamborghini driving by. We also use things such as a racer front and a clean black/red/blue color scheme. 




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